Users will soon have a new feature that permits them to reduce the amount of AI-created videos appearing in their streams. This step comes as the company disclosed that it now features in excess of 1 bn AI-generated clips.
Testing and Rollout
This change is undergoing trials over the next few weeks before a full-scale launch. This development comes amid a surge in AI content, driven by emerging content generation software.
AI Content on Other Platforms
It has been noted that approximately a tenth of the fastest-growing video streams on another major platform primarily display content made by AI. A large amount of this output is classified as “AI slop”, a label for substandard, mass-produced content that is typically nonsensical or surreal.
“We know from our community that a lot of users like content created using AI tools, including computer-generated images to science explainers, and we intend to give people the option to increase or decrease of that, depending on their own preferences,” stated a spokesperson.
AI on the Platform
TikTok announced that there are presently 1.3bn videos on its service identified as AI-generated. Overall, in excess of 100 m pieces of content are uploaded to the service each day, making clips made by AI a minor portion of its complete catalog.
How to Adjust Settings
Users will be able to reduce or increase the level of AI content they view by opening the “manage topic” option in the application and choosing the AI content topic. Other topics that are already be adjusted under the filter encompass news, fashion, cosmetics, and choreography.
Content Labeling and Policies
The platform’s rules require creators to tag “realistic” artificially created content, and it prohibits dangerous deepfakes of celebrities or emergencies. Any believable AI video that is not labeled can be taken down under its community policies.
Additionally, the app will now add an artificially created tag to content created with its proprietary AI systems, or flagged by an collaborative effort for identifying AI-generated material. This step is aimed to deter users from trying to bypass the labeling process.
Educational Initiatives
The platform is also introducing a $2m educational fund for experts and institutions to develop informative material about using AI responsibly. This initiative will assist educational bodies focused on training coding and technology.
Moderation Strategy
The platform has defended its moderation strategy, amid discussion over proposals to cut jobs for a large number of content moderators in the UK. The company is expected to reduce a significant number of roles in its user protection team in its British office, with labor groups and online safety experts raising concerns that people are being substituted by machine-led review.
A senior executive explained that people-led review would continue to be important, but artificial intelligence can shield workers by eliminating the most distressing content ahead of it has to be seen by people. The company reported a 76% decrease in explicit and harmful content reviewed by human moderators over the previous year due to the use of its AI tools.
It is vital to integrate people and machines to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is really helping us process content quickly.”
